10 Best Keyword Research Tools of 2024 (Free & Paid)

Keyword research tools have always been the most talked about in the SEO and digital marketing industry. A reliable keyword research tool is crucial to find valuable and well-liked keywords to include in the content of your website or optimize your paid advertising campaign. Using these tools, you can understand what types of terms and phrases people are searching for and how difficult it might be to rank for those terms in the search engines. With the help of this information, you can improve your website’s content and meta tags and make good use of these keywords while link-building.

Let’s take a look at how keyword research tools can help you:

• Identify new keywords to target: These tools can help you discover new keywords and phrases that you might not have thought of but could bring more qualified traffic to your website.
• Understand keyword demand: You can prioritize your keyword targeting efforts by using keyword research tools to understand the volume of that phrase or how many users are searching for a specific keyword.
• Analyze keyword difficulty: Few tools can give you an idea about the difficulty of ranking for a particular keyword based on its competition and strength.
• Monitor your rankings: Many keyword research tools offer rank-tracking capabilities, allowing you to see how your website performs for specific keywords over time.

Overall, keyword research tools can be a valuable part of any SEO strategy, helping you to identify and target the right keywords to drive more qualified traffic to your website.

Top 10 Best Keyword Research Tools

So, we now bring some of the best keyword research tools that businesses should consider using in 2024.

1. Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is a keyword research tool that provides data on the search volume, keyword difficulty, and cost-per-click (CPC) of each keyword, as well as the number of results and the number of referring domains for each keyword.

The tool provides data on the average number of searches a keyword receives per month in Google. It uses data from its database of live websites to estimate how difficult it would be to rank in the top 10 search results for a particular keyword. Ahrefs provides data on the average cost-per-click (CPC) that advertisers pay for a keyword in Google Ads. It also offers an overview of the search engine results page (SERP) for a particular keyword, including the number of results, the number of referring domains, and the top-ranking pages.

2. SEMrush Keyword Magic Tool

The Keyword Magic Tool from SEMrush is a keyword research tool that enables users to find new keywords and obtain keyword data, such as search volume, keyword competition, and cost per click (CPC) information.

It is one of the best keyword research tools to construct lists of keywords for online marketing campaigns and filter them according to various factors, including language, geography, and keyword type (e.g., short-tail, long-tail). The keyword magic tool by SEMrush also provides features like keyword clustering so that users can arrange their terms into groups and related keyword ideas.

3. Google Keyword Planner

Anyone with a Google Ads account can access this tool for free because it is a feature of Google Ads. Users can research and plan the keywords they want to employ in their online advertising campaigns using the Google Keyword Planner tool.

You can use the Keyword Planner tool to search for keywords and obtain information about them, such as search volume, level of competition, and average bid amount per keyword. In addition, the tool offers keyword suggestions based on user input and page content. This tool would be the most useful for someone planning to promote their business on google and its partner platforms.

4. Long Tail Pro

Long Tail Pro is a keyword research tool for finding long-tail, low-competition keywords for websites and other online content. It’s designed to assist users in strengthening their search engine optimization (SEO) and increasing the volume of natural traffic to their websites.

The keyword suggestion feature of Long Tail Pro, which creates a list of similar keywords based on a seed keyword or phrase, is one of its standout features. To help users understand the potential of ranking for a specific keyword, the tool also gives information on the search volume, level of competition, and anticipated cost-per-click (CPC) for each keyword.

5. LSI Graph

LSIGraph is one of the best free tools for keyword research to find long-tail keywords. It uses latent semantic indexing (LSI) to help users find related keywords and phrases for their businesses’ products, services, or content. LSI is a technique used by search engines to understand the context and meaning of words and phrases in a webpage, and LSIGraph helps users identify LSI keywords that may be relevant to their content.

It uses latent semantic indexing (LSI) to help users discover related keywords and phrases for their businesses’ products, services, or content. With LSIGraph, users can find long-tail keywords that might be significant to their SEO content plan. LSI is a method used by search engines to understand the context and meaning of words and phrases on a webpage.

6. KWFinder

Designed by a group of developers known as mangools, KWFinder is an excellent tool for discovering and analyzing new keywords, even for beginners. It gathers crucial indicators from numerous sources to assist you in quickly making judgments. These alternatives can give you many fresh content ideas, new topic perspectives, and more keyword potential in your niche.

But the tool is not very reliable for lesser volume keywords for specific niches. However, if you are operating in high volume and high market keywords, the KWFinder performs exceptionally well.

7. KeywordTool.io

The main advantage of using the Keyword Tool is the extensive database of keywords it suggests from Google’s autocomplete and related search suggestions. This enables users to produce numerous relevant keywords for their website or content rapidly. Keyword Tool is a reputable keyword analysis tool that may be helpful for anyone trying to improve their website’s search engine optimization (SEO) and online exposure.

This keyword research tool is impressive and provides you with many keyword ideas and suggestions without even having to create an account. You can filter and expand your search results to get even more specific. Plus, the free version provides you with 750+ long-tail keywords for each term you search – which is incredibly helpful for any pay-per-click (PPC) advertising campaign. This tool helps you find out the terms people search for on Google to select the right keywords for your ADs. All in all, it’s a great tool that’s definitely worth using.

8. Serpstat

The Serpstat Keyword Research tool is a great way to generate thousands of keyword ideas, analyze their metrics, and discover what keywords your competitors are ranking for. Enter a keyword, and the tool will show you the search volume, competition, CPC, and keyword difficulty.

The tool also shows the organic and PPC keywords, the pages currently ranking for the keyword, and their number of backlinks and referring domains. This is a great way to get a detailed analysis of a keyword. Over the years, SerpStat has established itself as one of the leading names in SEO and PPC analysis. It rivals any leading competitor in the market with a database that includes more than 100 million keywords, 180 million PPC Ads, and 200 million search suggestions. It already has 30,000+ customers worldwide.

9. Moz Keyword Explorer

The Moz Keyword Explorer is an easy-to-use, out-of-the-box keyword research tool that provides accurate and reliable keyword recommendations. Besides the keyword difficulty, related keywords, and other standard metrics, Moz’s SEO tool has two unique features that set it apart from other similar tools: Organic CTR score & Priority score. The organic CTR score can be a valuable metric to help you gauge the potential success of a particular keyword. At the same time, a priority score is a combination of all the individual factors that a specific keyword research tool takes into account when suggesting keyword options.

10. SpyFu

SpyFu is the most favored tool for analyzing competitors’ keyword strategies. The keyword tool uncovers valuable, virtually untapped keywords and makes a massive difference if you’re working in a highly saturated niche.

It lets you find out what keywords your competitors are buying, what they’re bidding, and what their ads say. Just enter a domain, and you get a report showing the competitor’s top organic words, paid words, and competitors — as well as an estimate of their daily search marketing budget.

Conclusion

Many keyword research tools are available to help businesses understand what terms and phrases their target audience is searching for. But it’s crucial to select the keywords with the right intent, as you may not want to show your content when that is not what the user is looking for. So make it relevant and understand user intent to get better results.

You can create more effective and targeted content and campaigns with the help of the above 10 keyword research tools, which will result in a better ROI for your marketing efforts.