Marketing

Consider AMP and JavaScript For Web Design Content And Ads

Typically, for any web designer, creating AMP or Accelerated Mobile Pages content seems to be most challenging and probably the most controversial as well. There are several digital marketers that have raised concerns over it and a few have raised warning flags over AMP in the past. This forced the marketers and web masters to evaluate the value AMP content can really add to a site and a business. Therefore, before you start thinking of spending time in implementing it in your web designs, make sure that it is highly important for your business. According to the web design experts,…

Marketing

6 Website Mistakes That Can Ruin User Experience

Business websites are meant to be functional and user-friendly. In fact, great user experience can help boost your site’s ranking on search engines. However, we are not perfect and we tend to make mistakes. Unfortunately, these mistakes can bring our money down the drain. Thus, web designers and business owners must keep this list of website mistakes in mind. That way, you can avoid committing these errors that can negatively impact your bottom line. Complicated navigation Users want smooth navigation whenever they surf online. In fact, flawless navigation can help boost your website’s conversions. According to Alex Bashinsky, “Not only…

Marketing

Why Google Ads Quality Score is Important for Your Campaign

If you've looked into starting a pay-per-click (PPC) ad campaign with Googles Ads, you may have heard the term "quality score" bandied about if you've consulted to anyone involved Internet business marketing. Quality scores, like their name suggests, are important if you want to craft a successful Internet business marketing campaign. First, we'll explain what quality score is. PPC Quality Score is Good for You, Users and Search Engines When you start an Internet business marketing campaign with Google Ads, Google will over time develop and assign you a quality score for every keyword you target. Targeted keywords are words…

Marketing

How to Optimize Pinterest Pins for SEO in 2019

Over the last few years, Pinterest has emerged as a popular image search engine where people look for new things. The shift of Pinterest from a social media platform to the search engine is the best thing for the marketers, businesses, bloggers, as well as influencers. Let us take a closer look at some impressive stats related to Pinterest: 250 million people use Pinterest every month. 39% of people using Pinterest have a household income of more than $75,000 per year. 55% of the engaged pinners on Pinterest are explicitly searching for different products on the site. Looking at these…

Marketing

5 Ways AI Can Add Oomph To Your Email Marketing Campaigns

'Items that have been in Spam for over 30 days will be automatically deleted.’ I assume most of you are familiar with this notification. It is in the Spam folder of your e-mail (in case you are still wondering). My question is: How did the e-mails land up there in the first place? Who decided to spam them? The answer is: AI or Artificial Intelligence We don't see this AI at work. However, it has a strong impact on the e-mail marketing campaigns. From filtering of spam messages to recognising your target audience's reading patterns, AI promises to take your…

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