In today’s fast-paced, digital world, an explainer video is a perfect way to capture your audience’s attention and break down complex topics quickly—allowing them to easily comprehend your message.
Explainer videos are quickly becoming one of the most effective methods for explaining intricate concepts in marketing campaigns, allowing companies to make even the heaviest of concepts digestible in a visual and fun format. This helps them create an entertaining and informative video.
In this blog post, we’ll explore how explainer video production can help simplify complex content. We’ll also take you through some key considerations to keep in mind for explainer video production.
What is an Explainer Video?
Explainer videos are short, animated videos that aim to explain complex concepts in a way that is easy to understand for the audience. These videos are informative, entertaining, and engaging, making them perfect for marketing purposes.
They usually last between one and three minutes, which is a perfect timeframe for online audiences who tend to have a short attention span.
Benefits of Explainer Videos for Increasing Reach and Engagement
Explainer videos are an excellent tool for businesses to increase their reach and engagement with their target audience. When done correctly, they can significantly impact marketing efforts.
For instance, adding an explainer video to a website can boost conversion rates by up to 20%. They also increase website traffic, build trust with customers, and are perfect for social media marketing.
Key Elements to Consider When Creating an Effective Explainer Video
Creating an effective explainer video takes strategy, creativity, and attention to detail. Some essential elements to consider when creating an explainer video include having a clear message, attractive visuals, a compelling script, a compelling voiceover, and a call to action (CTA).
Take time to plan, conduct research, and make sure your video is tailored to your target audience.
Types of Explainer Videos
Animated explainer videos are perhaps the most popular type of explainer videos. They use animation to easily convey complex ideas or concepts. These videos are suitable for any company looking to explain its products or services in a fun and entertaining way.
Live-action explainer videos are ideal for showcasing physical products and services or for putting a face to your brand. Using real people to showcase your product or service can help build trust and establish a closer connection with your target audience.
You can use actors or your own employees, which can make your video more relatable and authentic. These videos can be used for anything from explaining how a product or service works to showing customers how to use it.
Whiteboard explainer videos are a type of animated explainer video that uses a whiteboard or chalkboard to illustrate concepts or ideas visually. They are effective in creating a sense of education and can be highly entertaining, making them ideal for businesses in the educational or training sectors.
Screencast explainer videos show viewers how to use a particular software or device. They are ideal for businesses that offer tech products and services or anything that needs demonstrating to an audience.
They are usually created by capturing a video of a computer or mobile device screen while explaining the steps or features that the audience needs to know. Screencast videos are useful because they are cost-effective and easily understood by viewers who prefer a more hands-on approach.
Motion graphics explainer videos combine animation with text, shapes, and sound effects to create a dynamic, visually appealing video that explains complicated or technical concepts. They are great for businesses that want to illustrate the benefits or features of a product or service in an engaging way.
Tips for Creating an Effective Explainer Video
The first and most important aspect to consider when creating your explainer video is to know your audience.
Understanding your audience is key to crafting the right tone of voice for your video. You need to know who your target audience is to create a video that resonates with them. This will help you to choose the right language and tone to use in your video.
Explainer videos should be conversational and easy to understand, so avoid using technical terms or jargon that might confuse your audience. Speak to your audience as though you are having a conversation with them, including by using a friendly tone.
Humor can be a powerful tool for engaging and retaining your audience’s attention. Use humor in your explainer videos to make them entertaining and enjoyable to watch. However, be careful not to overdo it so that you don’t come across as unprofessional or insensitive.
The hallmark of a good explainer video is simplicity. Keep your message clear and concise, and avoid going into too much detail, so use simple language and straightforward explanations to get your point across.
Finally, visuals are a crucial aspect of explainer videos. Use animations, graphics, and illustrations to complement your message and keep your audience engaged. Visuals can help clarify complex ideas and make them easier to understand.
Final Thoughts
Explainer videos are an incredibly useful tool for businesses and organizations of all kinds. Their ability to simplify complex ideas and concepts for an audience can help keep them engaged and educated about your product or service.
They don’t have to be expensive or overly complicated; simple, clear visuals with straightforward language can do the trick! Think of it as a necessary step in building your company’s online presence through video marketing—and get started today.
