A mobile app development company will often embrace techniques that worked once in the past. This is human nature. Any company is going to want to rely on techniques that are tried and tested. Embracing these strategies is a crucial step. However, this is an approach that can cost a mobile app development company (and their clients) dearly.
The best mobile app development company does not fall back on techniques that worked before. They are constantly looking to the future. Digital exposure might be easy to come by these days but a business must still make the right choices.
It all starts with taking the time to analyze the pitfalls of mobile app marketing. While digital marketing keeps a business’ costs low and allows them to expand their reach, there are certain issues that need to be avoided. Let’s take a closer look at the pitfalls that tend to occur and how they can be avoided going forward.
Failure To Communicate With Existing Customer
The existing customer base cannot be neglected when it comes time to market a new app. Any business that is in the process of releasing a new app will need to make sure that these customers feel like a part of the process. If a business does not, they are missing out on all of the mileage that they have already put in. All of the traction that has been gained with their target audience is for naught.
That’s why a business must make sure that they are always in communication with their most important customers. It is far more costly to gain a new customer than it is to maintain a relationship with an existing customer. Capitalize on the leads that have already been generated before worrying about newer customers.
No Personalization
The best mobile apps are those that allow for a more personal touch. A top of the line mobile app development company knows how to develop a closer relationship in this regard. The transformation potential of digital marketing focused on mobile apps is lost when there is no personalization taking place. Today’s smartphone is not a one size fits all proposition. Today’s user wants to be catered to on an individual level.
Are the contents personalized? Are the design elements customized? Do the notifications and in app advertisements offer the necessary level of freedom? The companies that answer these questions most honestly will experience a greater level of success. If the app is cold, sterile and does not provide the necessary personalization, this is a sign that it is time to head back to the drawing board.
Lack of Alignment within The Company
The top companies in the world do not wait for a mobile app development company to come along. They are already aligned with one another, looking to achieve goals in concert. All arms of the organization need to be pulling in the exact same direction at all times. Once it comes time to release a new mobile app to the general public, all of this togetherness will certainly come in handy.
No marketing effort is going to succeed unless all parties involved are in agreement. The app itself is not the product that is on sale. The company is using the app as an extension of itself. The more manpower that can be placed behind these efforts, the better. If there is any disagreement within the company before the app is released, it must be resolved quickly.
Creating a Dull Experience
The top businesses place themselves in the shoes of the app’s users before release. Since the app world is dominated by a few major companies, it can be tough for a business to win over their target audience? How does a company overcome the usual pitfalls? The top companies know that it is important to create an experience that is not overly dull.
If the user is not being engaged, they are more likely to delete the app and start over again. It is time to take a different approach. Stepping outside of the box is always pivotal. The first three days are of the utmost importance. This is where the user makes their decision. Studies show that activity rates decrease significantly after the first 72 hours.
Lack of Alignment with The Shopping Experience
The businesses that experience failure during a roll out of this nature are often making one simple mistake. They are not considering the shopping experience of each target audience member. If the app looks and feels completely from the brick and mortar stores or the company website, this can be problematic.
When users trust their favorite retail brands, they are looking for a more consistent experience. Alignment is everything. Don’t make the mistake of forcing users to learn everything they need to know about their favorite companies all over again.
Any mobile app development company that does take the time to steer clear of the aforementioned issues should not be trusted. Businesses must formulate the necessary partnerships if they are going to realize their short and long term goals. New apps can provide a wonderful boost.
These apps will also need to be used wisely, though. By avoiding these pitfalls and taking the proper steps, businesses will have the chance to get the most out of their apps. Prioritize the user experience, develop a closer relationship with existing customers and the rest takes cares of itself!
