Facebook has been ruling hearts since 2004. With the main aim of connecting people, the steady enhancement of Facebook is seen best in the market. From adding pictures, comments, and likes to people, Facebook has marked it as a marketplace.
Facebook launched its Marketplace in May 2007, allowing users to publish classified ads to buy and sell goods and services. Additionally, the platform for Facebook application developers was introduced at this time, allowing programmers to construct their own Facebook-integrated programs and games.
Streaming live content has been a great adventure that people enjoy. Access to live events makes it easy for users to get started with events through online streaming. Live-streaming is a fantastic way for brands to interact with their fans in real time. In fact, 85% of the audience would rather watch live videos from a company than interact with social media posts.
One of the more active live-streaming services, in particular, is Facebook Live.
The choice was well settled by Facebook as a platform to drive into its new feature, “Facebook Live.”
As the name implies, Facebook Live is a tool that enables you to stream live videos on a social media site. Within barely two years of its introduction in 2016, Facebook Live recorded 3.5 billion live broadcasts.
Let us start with the given blog, which is jetting toward the user guidelines of Facebook.
Facebook Live: An Overview
Facebook live is a tool introduced by Facebook to do live streaming on the platform. With its launch in 2016, Live committed to about 3.5 billion live events broadcasted with just a launch tenure of 2 years.
The effectiveness and popularity of Facebook live are only growing in graphs every day. It is under estimation that the Live feature is a must-have part of about 32 percent of digital marketing agencies, showcasing it as an essential marketing strategy around global outreach.
Reports also show that live videos on Facebook gain almost six times more interactions when and as compared to regular done postings and videos, making it a most obvious addition to the campaigns by the digital marketing agencies around.
The Ultimate Uses Of Facebook Live
Facebook became the platform of choice for people to stay in touch while the virus spread worldwide. According to statistics, the number of live broadcasts increased twice between June 2020 and June 2019. People found innovative communication methods via Facebook Live, from musicians raising money for various causes to couples exchanging vows.
Facebook Live as a tool is a bunch of activities. Look at the uses below.
- Launch instructional or workshop videos to promote the advantages of a good or service.
- To enlighten your audience about your brand, create a Q&A.
- Show your viewers the backstage area
- Give a preview of forthcoming launches
- Start a video series to get your audience’s attention on a regular basis.
There are more than possibilities as long as you are working under the guidelines of Facebook, you are eligible to use the feature of Live streaming to create any kind of video content.
How To Set up Facebook Live
A Facebook Live video you broadcast will be visible on your page, group, or event, as well as maybe in the Feed or on Facebook Watch.
You can modify and publish a recording of the Live video on your page after the broadcast is done.
Here is the step-by-step process.
- Select the Live option in your Facebook News Feed by going there (the camcorder icon)
- Make a description for the video.
- You can choose a privacy option by touching the ellipsis in the bottom right corner and selecting Audience Restrictions.
- Add a Facebook Live lens, filter, or drawing.
- Select “Start Live Video” from the menu.
Reasons for Using Facebook Live For Your Brand
Facebook Live is a quick and effective way to share brand stories, increase engagement, and develop genuine connections with followers, which are potential customers. Additionally, you may increase brand recognition, get more leads, and improve communication with your present community.
Businesses these days follow up the live-streaming due to some reasons.
In order to foster enduring interactions and collaborations with your audience, it is always preferable to establish a human connection. Going live is akin to having a live, in-person meeting with your community. You have the chance to showcase the human aspect of your business or brand on Facebook Live in order to gain the trust of your audience.
Interactions Are Best
You don’t only have to monitor your Facebook page to engage an audience. You have the chance to respond to questions as they arise on Facebook Live. Preparing a weekly broadcast series that airs at a set time and day is a better course of action. This strategy will enable you to interact with an interested audience while expanding your reach.
Events Are Well Defined
Companies and people turned to Facebook Live to highlight events and keep the conversation going as the pandemic forced everyone indoors. Broadcasting events live has become the new craze because COVID regulations are still in place in many nations. You only need a dependable internet connection and the required permissions to set up several live broadcasts.
Showcasing The Real You
Giving viewers a behind-the-scenes look at your office culture via Facebook Live is a fantastic idea. Sharing your office culture with your community can help you attract customers interested in your true brand, whether showcasing your workspace, going on business outings, or hosting interview days.
Using Facebook Live: The Right Way
This tool is a base for your brand’s success and a great tactic to grow in this digital world. You can use Facebook live with the aim of achieving more and more potential growth.
Facebook Live should be considered as a different method of content delivery. Video can be a valuable resource that you can use instead of a blog post or an e-book. Describe how to accomplish something, give a demonstration, offer advice, or even show off your skills. Even old content from the past can be shared using Facebook Live.
A live Q&A session will allow your fans to discover more about you and acquire the answers they require. Remember to address visitors by name so they know their response to their query. You may also have some fun with it by reversing the roles and asking your viewers some questions. It’s a fantastic technique to receive immediate feedback and an understanding of the preferences and requirements of your audiences.
When live streams use visual engagement elements like high-definition, full-screen, audio, and other features, Facebook’s algorithm gives them a higher ranking.
There are more chances that your broadcast will appear higher on other people’s news feeds if your videos appeal to the audience’s visual sense. Your target audience will be more engaged with your content as a result of this strategy, increasing views for you.
Facebook’s users can access various tools for engaging with audiences and getting comments, including live-streaming. Facebook allows users to build polls to share with their networks in addition to real-time video sharing.
Numerous social media sites have seized the chance and gotten on the live-streaming bandwagon. When compared to other live-streaming platforms, Facebook Live is extremely participatory. Users can connect with the video at any time throughout the broadcast by using the standard “response emojis” on Facebook. These six reactions, which were inspired by the original Facebook-like, convey the feelings of like, love, hehe, wow, sad, and anger. As viewers utilize them, the responses will appear in real-time.
The allure of Facebook Live is that it enables you to interact more personally with your audience by allowing you to share your experiences in real-time.
Facebook Live offers a variety of chances for amusing and enjoyable interactions with your fans. As previously indicated, in real-time, users can use Facebook’s distinctive reactions to express their thoughts on video feeds. Even marketers add the function as a part of some of the most successful Facebook marketing strategies. The presenters and viewers may observe how other people respond because these reactions are displayed in real-time.
Additionally, viewers can leave comments on videos as they are playing, enabling streamers to reply and engage with viewers. Thus, during the course of the video, broadcasters might respond to queries from the audience.
This is already a fantastic function, but the additional interactivity on Facebook Live makes it even more fascinating.
Lights! Camera! Action!
Just to refresh your memory, live-streaming is the process of broadcasting a real-time video to your audience over the Internet. Consumers’ interest in learning more about the individuals who are behind their favorite companies is piqued by the fact that this footage is frequently real and unfiltered.
Because of this, millennials are very interested in live-streaming (which, in turn, makes it an exciting opportunity for marketers). Live-streaming has grown in popularity as a way to introduce new products, introduce recent efforts, or cover events in real-time.
A number of social media networks saw the potential, and they hopped on the live-streaming bandwagon.