Marketing

Why Google Ads Quality Score is Important for Your Campaign

If you've looked into starting a pay-per-click (PPC) ad campaign with Googles Ads, you may have heard the term "quality score" bandied about if you've consulted to anyone involved Internet business marketing. Quality scores, like their name suggests, are important if you want to craft a successful Internet business marketing campaign. First, we'll explain what quality score is. PPC Quality Score is Good for You, Users and Search Engines When you start an Internet business marketing campaign with Google Ads, Google will over time develop and assign you a quality score for every keyword you target. Targeted keywords are words…

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