Today, approximately 72% of businesses believe that videos are the most important marketing strategy that is helping them in improving their conversion rate and user base. With the advent of AR, VR and cutting-edge technologies, brands are making more interesting video content to promote their products and services and connect to their target audience. With an engaging video, you can strengthen your digital marketing efforts in 2020 and attract more potential audience to boost your sales.
Many businesses find it challenging to attract new users and convert them into loyal customers, especially in this competitive world where every brand is offering more or less the same products or services. By creating unique and informative videos, you can attract a wider audience, help them make a purchase decision, and drive more engagement.
Give your audience a reason to choose your brand by creating unique video content. Here are a few easy to implement ideas that digital marketing agencies can use to create their video content marketing strategy in 2020.
Use Social Proof
Today, more and more businesses are using visual user-generated content in their marketing campaigns as consumers want social proof before making a purchase decision. Many established brands such as Starbucks, Google, Adobe, and IKEA are using powerful UGC campaigns to inspire their potential customers.
Nearly 70% of consumers trust UGC over branded content. If your company wants to earn customers’ trust, adding audience-trusted insights to your video content will boost your brand image and make it more credible.
Let’s take an example of Canada Explore, an official website of Destination Canada:
They launched a video campaign to target the travel market of the U.S. The company intelligently utilized the user-generated content from social media and turned them into an exciting video. Within a few weeks, they got a very good response and successfully captured the interest of their target audience. These types of videos get maximum engagement because everyone whose videos or photos are featured are excited to share it on social media, which will eventually get more likes and shares.
Storytelling in Videos
To make your video content out-of-the-box, try incorporating an element of storytelling that keeps your audience hooked and persuades them to take the desired action. Telling a story in your video is an effective emotional marketing tactic that makes your audience notice, remember, and follow through on your call to action.
Take LEGO as an example.
The brand has perfectly utilized the art of storytelling into this video by using their products. By creating its own feature film, the brand has enticed users to save the city. It is one of the best examples of suspenseful stories and was YouTube’s most popular video ads in 2018.
Come up with Interesting Topics
Let’s take an example of Panda Cheese made by Arab Dairy.
The Never Say No to Panda” ad campaign had quickly turned into viral sensation and gained more than 150 million views on YouTube. The brand also received a significant boost in its sales, which was a huge achievement for the company.
Try to incorporate the elements of wow, aww, or wtf that make your audience to think about the message you are trying to convey. Whatever interesting element you choose to implement in your video content, make sure its relevant to your brand.
Personalization in video marketing is the best strategy that can make your marketing campaign a big hit. People want to do business with those brands that offer them personalized experiences and highly targeted solutions. It helps them brands to build a strong relationship with their target audience and turn them into loyal customers.
Creating personalized videos is a very creative trick to show your audience that your brand truly understands your audience’s pain points. By using the right imagery, the right tone, and personalizing your content, you can get maximum engagement and conversions. In fact, it is a proven solution to getting highly qualified leads.
So, when it comes to creating a video marketing strategy for your brand, get inspiration from Cadbury personalized video marketing campaign.
360 Video Technology
With the advent of virtual reality and augmented reality, it has become easier for brands to provide their customers’ one-of-its-kind experience and delight them by creating interactive 360 videos. By using 360 video technology, your brand can give your products or services a competitive edge and captivate a wider consumer base.
Many established brands, including Disney, National Geographic, CNN, Warner Bros, NBA, and more, have started using the popular social media platforms to create 360° experience.
Add a Sense of Humor to Your Video Content
Coming up with unique video content is easier said than done. Adding a sense of humor is a great idea to make your brand memorable and creates a strong relationship with your brand.
IKEA has come up with a funny, short, and very clever video that clearly portrays the importance and benefits of its anti-slip mat.
So, next time you want to show the benefits of your products, get inspiration from this humorous video.
Focus on Creating Long-form Videos
If you want to increase the credibility of your brand and inspire your audience, try creating long, in-depth videos. It is a great digital marketing strategy to get maximum engagement rate, but sadly only a few digital marketing agencies are making the most of this technique. If you want to set your brand apart from others, create long-form videos.
Have a look at this video of Cisco, the world’s largest networking giant has made a long-form video to highlight the importance of their security product.
Create How-To Videos
Making informative and teaching videos can be a great opportunity for businesses to highlight the importance of their products. It is a simple yet effective tactic to show exactly how to use your products and persuade them to invest in your brand. By creating how-to videos, your brand can create interest in your products and services, which will eventually help you create a loyal fan base.
Over to You
If your business is looking for some unique ideas to strengthen your video marketing strategy, use any of the above-mentioned ideas to make videos for your target audience. Hopefully, these video marketing strategies will help you improve your engagement rate and sales graph in the year 2020 and beyond.