The world was introduced to artificial intelligence through mobile apps in 2011, with the launch of Siri, by Apple. Presently, it has been a decade since the first AI launch, and the world has seen significant growth in AI usages, owing to tech giants like Amazon and eBay.
As evident by its name, artificial intelligence displays the smart functioning of machines to model human intelligence (hence the term artificial). Problem-solving, logical reasoning, gaining knowledge, and language processing are human-like theories extracted by artificial intelligence.
Using AI apps, AI app development technologies, and AI in mobile app development is just the beginning. With seamless possibilities, endless opportunities, and the proper ammunition, artificial intelligence is set to carve the future of artificial intelligence technology.
Impacts of AI in Mobile Application Development
Artificial intelligence development in mobile apps has enabled companies and business giants to render efficient and accurate customer services to the public. Apart from dispensing an excellent user experience, artificial intelligence has also influenced driving mobile app personalization.
How? One may ask. We will have a look at that as you scroll through. So, without delaying this much-awaited tour concerning artificial intelligence (AI) in mobile applications personalization, let us begin.
AI-Based Reasoning Skills
We can’t imagine a mobile application without the possible prospects of reasoning, can we? Most of us cannot since this is the most vital of all the operations of an application. Artificial intelligence, being the latest discovery of technology, is also imbibed with reasoning skills.
Take your regular food delivery application, for instance. Whenever you place an online order for food, your valet finds its way to your home using the most accessible and most convenient route. This phenomenon can be attributed to AI algorithms and their integrations.
The technology uses the data of people who have traveled through the same route earlier, draws on their relevant experiences, and then presents your valet with the perfect avenue from the pickup destination to your home.
You must be aware of the recurring notifications about upcoming discounts, offers, and products of your interest popping up on your smartphones from time to time. AI has made this job simpler, resourceful and more effective.
The AI algorithms work to utilize the browsing and purchase history of the user and keep a tab on when similar products and offers are live and available to use. Incorporating this feature into artificial intelligence aims to gain new customers and captivate the existing ones.
People find these predictions utterly significant and helpful, plus, they also get personalized discount offer predictions, so it is a win-win for everyone.
While the sole reason to incorporate AI-Powered predictions was the high business revenue it generates, it has even smartly managed to attract the attention of potential buyers in the digital market.
AI-based Application Content
AI not only limits its ability to reason or give predictions, but it also uses its algorithms to provide content recommendations to the users.
These content recommendations are personalized because they are based on the browsing and buying history of the users. Hence, AI helps the customers speak in their own language conveniently.
Of course, it uses its algorithms to systematically gather data from a customer’s behavior patterns and previous history by taking prior permission from the user.
The talking point is users can enjoy their own personalized recommendation section with no additional efforts or investments while also saving truckloads of time and energy.
Personalization Capability of AI
For making the user experience personalized, artificial intelligence has been shaped in a way that it tracks records. It informs the user about their current or earlier locations, purchase history, behavioral and mood patterns, scheduled events, and so much more.
This way, the customers feel that their mobile applications have an intuitive and personalized touch to them that is only available for their use. Most mobile app development companies are investing in artificial intelligence to be included in their mobile applications is the personalization ability that it offers. Furthermore, it is also known to enhance the relationship between customers and their company brand.
In the present day and age, users seek out mobile applications which offer greater understanding without demanding additional inputs. However, making use of artificial intelligence to personalize an app is not the story of today. It has been in the most remarkable trends for many years. The most famous examples of the same are Google Assistant, Siri, and Cortona.
AI for Merging all Aspects
Business giants are now taking the aid of artificial intelligence to merge all the environmental aspects. In doing so, it has increasingly emphasized coordinating and better managing our homes, businesses, offices, and our very own smartphones.
Amazon’s Alexa is the most prominent inference of how vastly this new technology has impacted our interior appliances and mobile applications. The invention has made the world realize that artificial intelligence can transform our regular lives, that too so smartly.
From calling people, checking the temperature, reading the news to switching lights and fans, Alexa has been an integral part of many people’s daily lives and continues to influence them. Although the technology lags in maintaining high-level reasoning and logic-inducing jobs, it ensures maximum accuracy and the least error rate.
Fortunately, technological advances would elevate and overtake thousands of tasks in organizations and institutional buildings that demand human efforts. Moreover, with the rising demands of artificial intelligence across the globe, the need for mobile application development is also expected to see a hike.
The development and marketing aspects of mobile app and AI combinations have also seen a new dimension with the advancements in artificial intelligence. The significance and strength of AI embedded apps are expected to grow in the upcoming years, owing to its revenue and the user interface it embraces.
It doesn’t really matter if we talk about android or iOS application developments because, with the currently expanding horizons, artificial intelligence seems to be the most promising future for mobile applications.