The art of finding your prospects’ email addresses. Here are five tricks for every marketer should know.
At the heart of many successful digital marketing campaigns are smart strategies that keep the ball rolling in terms of branding, revenue and growth, one of them is outreach.
While most marketers focus all their efforts into creating content, Social Triggers founder Derek Halpern believes that good marketing should be 80% promotion and 20% content creation.
A successful outreach campaign can really do wonders for a business that is, if done right. But more often than not, you already have the best content and the right outreach email yet you’re not getting the most of your campaigns because you can’t find the email addresses of the people you want to get in touch with.
Ways to Find Email Addresses
Here are five tricks that will help you to find the right email addresses for your marketing campaigns.
Start with the basics.
Sometimes, you just need to do a little digging online to find what you’re looking for. So, before you start buying any tools, start by manually looking for your prospects’ email address yourself.
In most instances, the email that you’re looking for is right where you should be looking for it—on a website. Most prospects will have a valid email address on their Contact Us page while others will put theirs on the About Us page.
Just make sure that you’re getting a personal email and not a generic one. This will help you reach the specific prospect and not an administrator.
Go to Google.
If you don’t find anything on your prospect’s website, you can move on to the next step—the search engine. In some cases, you won’t find any email addresses on a website, but you can find them in search engine results.
That is because some prospects hide their email addresses so they won’t be contacted so much by marketers. Aside from Google, you can also try more private search engines like Startpage where you get more filtered SERP results.
Search through social media.
Almost every professional on the planet has an account in one of the biggest social media platforms in the world.
LinkedIn, for instance, is now considered a must-have platform for professionals and businesses. With more than 69 million active users and 30 million companies, there’s a good chance that you’ll find the email address that you’re looking for in one of those profiles.
Twitter is also an excellent platform for finding email addresses because most people who are open to getting contacted by marketers include their contact information on their Twitter bio.
If you saw a Twitter icon on your prospect’s website, it would be worth checking out his bio. You can also try searching for the person’s name+Twitter and filter out results to find what you’re looking for.
Subscribe to a newsletter.
If you haven’t found anything after searching far and wide on the Internet, you could take your chances by subscribing to a newsletter to get an email address and even gain insights about your prospect that would be useful in creating your outreach email.
When a prospect finds out that you subscribe to them, it would also be a good measure of your genuine intentions in reaching out to them. Nothing flatters a prospect more than getting an email saying that you found their last blog post useful.
Although this doesn’t work on everyone on your list, it actually offers you that leverage of not only finding the right contact email address for your outreach program but also gaining the trust of your prospect.
Use an email finding tool.
Now if you’ve exhausted all your efforts to no avail, it’s time for you to invest in a good email finding tool that will help you generate the right email addresses for your outreach program.
One of the best out there has to be Snovio, an outreach automation platform that includes an email extracting tool that makes finding the right email addresses a lot easier. What separates Snovio from other email finders is its amazing features.
For starters, it offers a Chrome extension that will allow you to extract any relevant email addresses from every single website and social media platform that you visit. That means you won’t have to scour your prospects’ websites and still miss their email addresses.
Snovio also makes your searches more refined by offering different search options for both single and bulk prospects. For instance, you can search by company name, domain and social media URLs.
Aside from email addresses, this email search tool also gives you a full prospect profile including complete names, job positions, company information and location. And to make your job easier, Snovio also compiles all the emails so you can export it in Google Sheets, CSV or XLSX formats.
The benefits of using an email finder
Although you’ll need to pay for an email finder, it’s considered a worthwhile investment, especially because you get to enjoy these benefits:
- It helps you find exactly what you’re looking for. You can’t spend a lot on your outreach marketing campaign and not have the right email addresses to reach out to prospects. With an email finder, you get exactly what you need without having to put in a lot of work hours into scouring websites and social media profiles yourself.
- It allows you to generate new leads faster. Lead generation is one of the most crucial steps in the marketing and sales process. Because you can’t waste time or resources on this, investing in an email finding tool will allow you to generate new leads and gather their relevant information more efficiently.
- It gives you that head start to growing your business. Growth should be a part of your long-term business goals and an email finding tool allows you to get a good head start early on in the game.
Instead of spending all your marketing budget on gathering resources such as prospect emails, you can allocate some of your money on other parts of your business so you can grow faster.
So if you haven’t tried it yet, this is the right time to invest in a good email finder for your business.