Time can add up quite fast when you are creating content for your social media channels. And, this is valuable time that you could be spending working with your clients, enhancing your products and services or simply relaxing. The good news is that there are some simple hacks that you can implement, which will help you to speed up your social media content creation and save valuable time, without sacrificing quality. In this post, we will take you through some effective tips for speeding up your social media content creation.
Work in Batches
Batching refers to the process of handling similar tasks or processes at once. It helps to prevent switching from one task to the other. As you may expect, switching from one task to the other will distract your mind. So, by batching your work, you will minimize distractions, become more productive and create content much faster.
When it comes to social media content creation, batch-working will entail handling similar tasks at the same time. For instance, you can spend an entire day putting together captions for all your social media posts. You can then spend the next day creating graphics or proofreading the captions that you created the previous day.
While you will need to dedicate a couple of hours or days up-front, you will end up saving a considerable amount of time in the long run. Furthermore, batching your work will ensure your social media feeds have consistency, which can increase brand awareness.
Repurpose Existing Content
You don’t necessarily need to create everything from scratch whenever you want a social media post. Instead, you can simply repurpose content that you already have.
Repurposing refers to the process of converting the content you already have into another format. And, you will save a considerable amount of time when it comes to social media content creation.
Also, repurposing content can boost your conversion rate. When you repurpose a piece of content in various formats, you will significantly increase the number of potential clients that it can reach. And, this translates to more opportunities for conversion.
You will have plenty of options to explore when it comes to repurposing content that you already have. For instance, you can repurpose a blog post into a series of Instagram Stories. Also, you can transcribe some YouTube videos that you have and post them as Twitter threads.
Also, you can revamp content that you published on one platform and use the same on your other social media channels. For example, if you had published a lengthy post on Facebook, you can break it down into a series of shorter Instagram posts, enhanced with images.
Use Templates
Creating graphics for your social media posts from scratch every time will undoubtedly add a considerable amount of time to your content creation process. And, this is where social media post templates come in. Templates are pre-made graphics featuring editable or customizable images, text and other elements.
You can have a series of templates for different social media posts. For instance, you can have a template for links to new blog posts, quotes, recipes, or just any type of content that you publish. And when it’s time for a new post, you simply need to make a few changes to the graphic and your social media post will be ready in a jiffy.
When it comes to templates, you have the option of creating your own using tools like Canva. Alternatively, you can purchase pre-built templates in case you don’t have the skills to make your own. Pre-built social media templates from, for example, ContentBASE, are also Canva customizable, meaning you can also edit them to add your own elements.
Whether you opt to create your own templates or you decide to go for the premade ones, templates will speed up your social media content creation considerably and save you time.
Maintain a Library of Images
Picture a scenario whereby you’ve created an amazing headline for a Facebook post and crafted the accompanying text. But for some reason, you realize you don’t have an image or photo to go with this post. You will then have to spend another 30 minutes or so looking for an image, which you will then have to edit to align with your post.
As you can see, this approach will slow you down and consume too much of your time when it comes to social media content creation. Instead, it will be highly advisable to maintain a well-structured library of images, photos and other visual assets.
Whenever it’s time to put up a post, you just need to visit this folder and select a photo for your post. This way, you will never have to spend hours of your valuable time browsing the internet for photos, since you already have ready ones at hand.
Conclusion
We know that creating social media content can be time-consuming, even if you are a seasoned creator. And, we hope that the tips we’ve shared here will help to create social media content faster and save valuable time.
