On an estimate, email marketing yields a return of 44$ for every dollar invested, making it one of the most profitable marketing tools ever. According to campaign monitor 269 billion emails are sent and received each day. Email as a marketing tool has loads of potential waiting to be unleashed. As long as your marketing techniques are precise, any cheap email hosting works just fine.
A successful campaign is one in which the mails are not only open but also read. Thus, it becomes vital for emails to land an inboxinstead of spam. Most users do not even look at what’s lying in their spam and choose to trash the same without giving any second thoughts, let alone the chances of being read.
To achieve the desired return on investment, it is essential to deploy correct tactics and techniques with email marketing. This blog marks bold, the importance of emails and how useful a tool it can be in driving your campaigns.
Get an email hosting plan
It is essential to host your email for building the rapport required to fetch business for your brand. A professional email appeals more to its readers than a personal email does. An enterprise email address better establishes your authority as the rightful representative, making it easier to woo customer trust over an email. A lot of customers, in the past, have been duped with fraudulent campaigns run from anonymous/personal emails. To date, personal-email marketing is seen as nothing more than a money-duping scam.
Marketing without a corporate mail isn’t any different from not marketing at all.
Know your suspects
Site statistics tell us that only a fraction of traffic on a website converts into business, but that does not render the residual traffic useless. For continued business excellence, data on abandoning visitors is equally crucial as data on current buyers.
The most successful campaigns have proven to be the ones that targeted abandoning visitors along with their registered buyers. It, thus, becomes essential to dig data on all site-visitors and to work on those leads.
An effective way of generating quality customer leads is by prompting visitors to subscribe to newsletters. Several websites make use of exit-intent popups. These popups are programmed in such a way that the smallest possibility of abandoning the webpage triggers an algorithm which, in turn, displays a newsletter subscription form.
Subscribers can be easily shot with emails about new inclusions and flash deals. However, marketers should bear in their minds to not invade subscriber’s inbox too often. Too many emails are not just annoying, but also increase the risk of subscribers marking it as spam.
Keep it simple but not overly so
A few days back, I received an email from some apparel company titled “What to wear this summer”, the title was catchy, as usual. All that the email contained was an excerpt from the company’s write for us section. A well-written blog, nonetheless. Surprisingly enough, the excerpt did not mention its company name anywhere, or if it did, it did not mention it overly to be noticed.
The closing line did have a link to the company’s catalog page, to which I didn’t mind paying a visit.
David, one of the most celebrated employees in our company, says “The idea of selling is not to sell but recommend.” The philosophy behind successful marketing is that it should not look like marketing. Ironic.
Emails flooded with links and banners work reverse effect to campaigning. It is an unwritten rule, but still a rule, that simple mails are catchier than fancy kindergarten artworks. A lot of simple but effective templates are available online. That too, for free. So, what’s the harm in using such templates? A simple template doesn’t make your mail look outdated, and, besides, adds charm to your email.
Slip into their inbox as a friend
Emails are primarily used for communicating with friends and families, and to convey business proceedings. Now work out the odds in favor of your email, sitting in the promotion tab, being read. The entire campaign can reduce to mere chunks if your mail ends up in the promotion tab. Wise advice would go like, “Restrict the number of URLs your mail redirects to.”
Mails crammed with too many links are destined to end up in spam, and if not, certainly in the promotion tab. Make it a rule to use not more than one link and preferably no images, or if required, not more than a single imagein your mail.
Try using gifs and humor
There is no harm in making someone smile, especially when that “someone” is your customer. Mails spun with humor and punch lines are fun to read. Always. It is a jovial way of making your campaign stand out from the crowd.
In email marketing, an email read is 90% task accomplished.
Emojis & Gifs are trends of modern texting.
“5 billion emojis are sent daily on Facebook messenger alone”
A Gif could be another cool element to include in your mail. It helps convey emotions way more easily and effectively than alphabets.
Storytelling with emails
Stories are more relatable and it is a good practice to let your audience decipher the central idea you have tried to convey. Facts, on the other hand, are difficult to grasp and retain. Frame a short story and weave it around your product.
At the end of the story, merge the climax with marketing.
Optimize your page for visitors
It is easy to optimize your page to enhance traffic on your website. Optimized pages rank higher than most other pages. Higher listing is directly proportional to footfall. Higher the footfall, the higher is the business conversion. Companies that underwent SEO hosting reported a significant increase in traffic and, eventually, overall sales. The extra site-traffic will pay off for the sum spent on your page optimization.
Email is an important business tool; from small scale organizations to giant enterprises, the use of email is indispensable. The concept of marketing via mail has only recently gained momentum. Realizing the potential that emails possess, companies have started using it intensely in all business-verticals.
As the world continues to advance its technology, it will be worth watching whether emails will put up with the demand for the upcoming generation.