Two primary things which all small business owners and business decision makers would like to get the most out of: time and money. Here, we are trying to introduce you to a handy crop of latest business technology tools for businesses, which will help the business leaders and decision makers to run a business more efficiently and profitably.

For this article, we interviewed a few numbers of successful small business owners from across the industries. The objective of the study was to get clarity about the best business technology tools which they use to make their business operations easier and also to reap more results in the highly competitive market conditions.

In fact, when it comes to business management tools, there are plenty of technologies and platforms which help the users to build, administer, and grow their businesses. Once you are clear about what you want to achieve and have an excellent plan in mind, then business leaders can provide real leverage these tools to ensure that everything goes as planned and you get the right insights to make changes if needed on the go.

Types of Business Technology Tools

Let’s discuss different types of business technology tools, as suggested by experts.

1. Task Management Tools

Tools for task management help the business administrators to run their operations cost-effectively. For small business leaders, it will help them to find cost-effective modes of operation to save both time and money. Any such technical tool, which allows the user to track their task and performance digitally, then doing a lot of manual and clerical efforts can be classified as a task management tool. This is a great advantage to the business owners who can also save a lot of time in effectively tracking the work and make any changes if needed.

The top task management tools online include Trello and Asana, etc., which help the users to keep track of their to-do lists, measure the progress of their projects, and maintain the calendars. You may also set some reminders and run them automatically as well as updates to avoiding spending time on checking each and everything manually. The advanced digital tools function as a collaborative platform, so everyone and everything is operated from a single platform.

2. Email Marketing Tools

Business owners can now automate many of their routine works and focus more on growth and expansion of their business. Many of the successful business leaders are using the Email marketing systems (EMS) like MailChimp and Aweber, which let the users keep a list of email subscribers and given them all the updates timely.

There are many Email Management Systems which can push mail newsletter to the social networks too, so you need not have to post each manually.

3. Social Media Marketing Tools

Startup business owners may better understand the need for social media in order to connect to more number of prospective customers through social media platforms. However, engaging personally on social media every time may be draining your valuable time.

The social media tools to schedule tasks like HootSuite and Buffer will let the users to custom schedule posts. Without a need to spend their valuable time on social media, these tasks can be managed automatically without any distractions. You can also keep the posts for a week or month altogether and run the schedule to shell out the promotions at the right time to the right people.

4. Database Management Tools

Among many such DBMS exist, Oracle is one of the leading relational DBMS which is supported by top database administration services, helping business leaders to handle data productively. Oracle is about 30 years old now and had constantly undergone changes to get shaped into the current form.

By default, Oracle is designed to be a highly functional multi-user DBMS, which ensures a flawless environment for a multiple DBMS to work together without data corrupting. This database system also ensures that all the database operations as:

  • Decreasing the savings account
  • Increasing the checking account, and also
  • Recording transactions at the transaction journal fail or succeed s single unit.

A database server is the primary component of Oracle in info management. The server can handle typically handle huge volume f data in a multi-user environment by enabling concurrent access. Sever will also prevent any unsecured access to the data and ensures the most efficient mode of failure recovery. The databases on an Oracle DB server are closely connected.

With many features and capabilities, Oracle is now considered to be a business leader’s most reliable tool to manage huge data stores and successfully run analytics on data to get actionable business insights. As the needs of enterprise data management are changing largely, Oracle puts forth many personalized solutions to the business leaders for better decision making.

5. CRM (Customer Relationship Management) Software

In order to get more customers and retaining them, you can take the help of good CRM (Customer Relationship Management) software like SalesForce, Hubspot, etc. which offer many invaluable resources to the business leaders and decision makers. AN ideal CRM helps you to keep track of all existing customers and also to identify the potential new customers. These platforms offer many advanced tools to nurture customer relationships.

Consistently using a reliable CRM will let the business leaders take more accurate decisions based on actual data than based on intuitions. You can evaluate your business performance by checking how many customers you have added within a specific time period and how much you have retained etc. You can also view the contacts at various data points based on the type of purchases they made or a particular region or category they belong to.


There are many options in terms of technologies, platforms, and tools which will help the business leaders to make better decisions and help grow their businesses. Once your objective is clear and made a clear-cut plan, then one should take some time out to do research and find out the best options in terms of business tools and technologies to adopt. While used effectively, all such tools can help save your time and effort, which you can reinvest into more prospective business development tasks.