Are you using Guest Posting as an integral part of your blogging strategy?
Despite the bad press a couple of years ago, guest posting is still one of the easiest to make your blogs. Not only that, but it also helps the bloggers reach a larger pool of audiences.
There was a time when guest posting became spammy. To some extent, the blame can go to the hilarious guest post pitches we received. However, as time passes and the line between spammy and legit becomes thicker, it is important to understand the right way to guest post.
In this guide, you will discover the modernized aspect of guest posting and how it can help you revamp your guest posting strategy.
What Is Guest Posting?
For the new bloggers out there, let me clever out the fact that guest posting is also known as guest blogging. So, don’t get confused when you hear two different names for the same job.
Guest posting is the process of publishing your written content on other websites. This is the reason why the people who write guest posts are called guest contributors or guest authors. Most bloggers use this opportunity to write content for highway authority websites to build inbound links for their websites.
The whole concept of guest posting is based on the principle: you write educational content for them without charging a fee, and in return, they will let you have a link to your website. Look at it as a mutual benefit relationship between two bloggers.
Most bloggers and editors know what you are up to when you pitch them with a guest post. This is where they start asking for a fee. This type of guest posting goes under the realm of Sponsored Posts. We will leave any more explanation over sponsored posts for the next blog.
Benefits Of Guest Posting
Now you know what guest posting is, it doesn’t mean you will jump into guest posting without understanding its benefits. On the contrary, if you have a better understanding of how guest posting can help you with your blog promotion, it will increase the strategy’s effectiveness.
Here are a few benefits that guest posting caters to.
Boost Brand Awareness
Without brand name recognition, it can be tough to get the attention of your audience. And even if they do notice your business, it will take a lot of work to convince them and convert them into paying customers.
However, guest blogging for websites that people trust can change the perspective. The same people will start recognizing your business’ existence and the value your business brings to the table.
Increase relevant Traffic to Your Website
Guest blogging is one of the best ways to bring meaningful traffic to your website. When you write compelling content, and it knocks readers’ socks off, they will navigate to your Bio.
If the readers are interested and are willing to read more of your content or hear your insight on the different topics, they are likely to navigate to your website.
Establish You as An Industry Expert
Sharing high-quality content on different websites establishes you as an industry expert. Thus, people start seeing you or your website as an expert. However, to do so, you need to create unique and enlightening content.
Improve Domain Authority
As we have already mentioned above, guest posting is the best way to generate backlinks for the website. If the search engines find that you share high-quality content to different websites, it rates your website higher. This directly affects your website’s authority.
Open the Door for New Business opportunities
If your guest post offers value and addresses the key pain points, and gives a solution to the problem, you may start seeing your inbox flocking with messages from readers. These might be companies and publications that want you to write for them as well.
If you are a digital media house, the readers might become interested in what you have to offer. They might pitch you for consultation and probable solutions.
How To Find Guest Posting Opportunities?
Guest posts are the central pillar of most of the link-building strategies. The only problem is that it is difficult to find worthwhile guest posting opportunities. It can be hard to find blogs accepting guest posting services.
If you are going to do some guest posts, knowing a few tricks almighty help, you increase the chances of finding good opportunities.
Google Search Operator
The best method to find relevant guest posting opportunities is in the Google search operator. Most blogs that accept guest post contributions will have a separate page on their websites outlining the guidelines for accepting guest posts.
Hence, this makes it easier to find them with a simple Google search with relevant keyword search queries.
Prolific Guest Bloggers
Once you finish looking at the search engines, you can start looking for the actual website in more detail. Before pitching out to them, visit their website and see what type of guest post they accept and wherever or not it matches with your niche or industry.
Furthermore, you can expand your research to social media platforms. If a website accepts guest posts, you find them posting guest post content on their social media handles.
If you want to find quality and relevant guest post services, you can use tools like Ahrefs and SEMRush. Take the URL of your competitors, and see from which website they have created a backlink.
If they have accepted a guest post from your competitors, there is a good chance they will do the same for you.
Target Guest Post Sites
You will find that some websites are actively looking for guest post contributions. In fact, some of the websites openly advertise that fact. This is because guest posting helps them save time creating new content, helps them attract new readers, and earns you a link.
Now you need to searching and creating a list of bloggers that accept guest post contributions, you use below queries to find guest posting sites in your niches.
|Advertise||Your Keyword “guest blogger”|
|Advertise here||Your Keyword “guest column”|
|Advertise on this site||Your Keyword “guest post courtesy of ”|
|Advertise with us||Your Keyword “guest post”|
|Advertisers||Your Keyword “guest poster wanted”|
|Advertising||Your Keyword “guest posting guidelines”|
|Advertising info||Your Keyword “guest posts wanted”|
|allintitle: Your Keyword + guest post||Your Keyword “guest posts wanted”|
|site:domain.com “accepting gust posts”||Your Keyword “looking for guest posts”|
|site:domain.com “become a contributor”||Your Keyword “send a tip”|
|site:domain.com “contribute an article”||Your Keyword “submit an article”|
|site:domain.com “guest post by”||Your Keyword “submit an article”|
|site:domain.com “submit a guest post”||Your Keyword “submit article”|
|site:domain.com “submit your post”||Your Keyword “submit blog post”|
|site:domain.com “want to write”||Your Keyword “submit content”|
|Your banner here||Your Keyword “submit guest post”|
|Your Keyword “accepting guest posts”||Your Keyword “submit news”|
|Your Keyword “articles wanted”||Your Keyword “submit post”|
|Your Keyword “become a contributor”||Your Keyword “submit press release”|
|Your Keyword “become a guest blogger”||Your Keyword “submit your content”|
|Your Keyword “become an author”||Your Keyword “suggest a post”|
|Your Keyword “become guest writer”||Your Keyword “this is a guest post by”|
|Your Keyword “contribute to our site”||Your Keyword “This post was written by”|
|Your Keyword “contributing writer”||Your Keyword “want to write for”|
|Your Keyword “contributing writer”||Your Keyword “write for us”|
|Your Keyword “contributor guidelines”||Your Keyword “writers wanted”|
|Your Keyword “guest article”||Your Keyword inurl: “guest blogger”|
|Your Keyword “guest author”||Your Keyword inurl: “guest post”|
We touch on a section of how social media can help you with guest post opportunities in the prolific guest post. You can use social media searches in general to do the same.
- Check your competitors’ feeds to see whether or not they promote any guest posts.
- Set up alerts for the prolific guest bloggers in your niche.
- Use similar search terms as google search operators.
How To Pitch a Guest Post?
Once you know which website you want to write for, it is time to work on that first pitch. Your first pitch is crucial as it decides how strong you can build your relationship with other bloggers.
Keep Track with Spreadsheet
It can take some for the website to get back to you, so it’s easy to forget about them. For this reason, it is a good idea to create a spreadsheet to track information about the publisher, editor, and pitch details.
You can also use this spreadsheet to keep a table on a website for whom you will eventually write.
Familiarize Yourself with The Website Content
You must work on each guest post opportunity at a time. Every blogger has different takes on content that needs to be written. Hence, it is important to familiarize the type of content they accept.
The best way to solve this problem is to visit their website and go through guest post contributions. This will give you an outlined roadmap of what is expected from you.
Review Guest Post Guidelines
After going through the blogs, the next important steps are to find whether or not they have guidelines on guest posting. If they do have, review every point carefully.
Things that you must pay close attention to:
- Style and voice.
- Works count.
- Recommended format.
- Topics they are looking for.
- Rules of linking.
- Publication standards.
Write & Send Your Pitch Email
Now that you are prepared, the final thing remaining is to write and send a pitch mail. Before pitching to the bloggers, ensure that you have completed all the steps mentioned above. If you haven’t followed their guidelines, you might not hear back.
This guest posting guide will help bloggers and digital media houses to revamp their guest post strategies. We have ensured that the guide covers all the aspects of guest posting and leads you through its basics, importance and how you can actually pull a perfect guest posting campaign for your blog promotion.
Read through this advanced guide to learn about the best practices of the guest posting industry and how you can implement them successfully. However, if you cannot implement these guest post strategies, contact a professional guest post service provider to help you.