Pay-per-click advertising or PPC is exactly what it sounds like. If you’re advertising online, you only have to pay advertising platforms based on the results that your ad gets. In the case of PPC, you pay for the number of click throughs to your website that your ad receives.
PPC is used in a lot of platforms. You can see it used in social media as well as search engines. It’s a simple advertising payment scheme which is why it’s quite popular. A lot of businesses and advertisers prefer this to traditional marketing.
Traditional advertising can be quite costly and it doesn’t even guarantee results. Although PPC ads don’t necessarily directly guarantee results, at least you’re sure that what you’re paying for are based on results.
Why should small businesses use PPC?
Small businesses should definitely consider advertising online using a PPC scheme because they are the ones who will benefit the most out of it.
The reason a lot of small businesses aren’t devoting a lot of their budget into advertising and marketing is because they worry about the costs of maintaining and launching these initiatives. With PPC, this reduces the worry that these small businesses have regarding marketing.
Marketing and advertising is essential to be able to survive in the market nowadays. If you’re a small business owner who wants to get into digital advertising, then using PPC is the way to go.
Now, there are many benefits to using PPC Ads for small businesses. Low costs is one of them and will be discussed below, so let’s get on to their advantages.
You get fast results
Unlike traditional marketing, the best thing about digital advertising is that you can observe and track results as soon as you launch a campaign.
For small businesses especially, time is a valuable commodity so fast results are a blessing. Thus, investing in tools that will help you save time is a must.
If you have set up everything on Google and have an Ads account, a website, and a budget, then you can quite easily set up as well as launch a campaign.
The good thing about this is that you can also pause a campaign in case you have any issues with it.
It’s also budget-friendly
As mentioned before, the reason a small business should definitely be using PPC ads is that it’s very cost-effective.
Due to the fact that you’re a small business, you might not have that huge budget to devote on advertising your services. Thus, you have to be wise about where your investments in business goes.
With PPC, you are sure that you’re paying for actual results. Unlike with traditional marketing, you might pay for billboards or commercials, but it doesn’t guarantee that you’ll get results. Plus, you have to pay before you get any results.
It can boost your brand’s online presence
It’s important nowadays for any business to have an online presence to be able to survive and thrive against their competition. Thus, investing in social media and search engine advertising is that important.
As long as you have a great quality score for your campaign on Google, then you’re sure to rank high on their search results.
With PPC campaigns, your ads are boosted towards more audiences. Hence, you’re going to get more traffic so you’ll get more people that could transact with your business.
It helps you reach local customers
PPC in Google Ads has the option to target your audience based on a number of factors.
One factor that you can use to target your audience is through their general locations. Reaching local customers is very beneficial if you have a physical store.
Aside from that, by targeting a PPC campaign using location, you’re going to get more bang for your buck. By targeting only local customers, you’re getting fewer clicks from users who aren’t likely to convert.
It helps you target the right audience
Another benefit to PPC ads is that you are targeting the right audience.
Intelligent targeting of audiences helps get you the results that you want. You won’t be wasting time and effort into people who aren’t even remotely interested in your products or services.
If you want, you can also target people based on the devices that they use. It’s best that you optimize your site and your ads for mobile users. Otherwise, you’re blocking out a good portion of your audience.
It drives profit for your business
Of course, as a small business, you want to make sure you get a return on your investment. With PPC, you have a higher ROI because you can control how much you spend on your ads. If you’re doing a PPC campaign, you can manage how much you spend based on many timelines.
You can choose if you want to advertise based on how much you plan on spending in a day or in a month. It’s all up to you so you can have better control over your budget.
PPC ads provides all sorts of business results and is especially useful for small businesses. Not only is it cost-effective but it also will help drive revenue and profit to your business.
If you plan on advertising online, consider using PPC ads so that you reap these benefits for your business.
About the Author:
Kevin Urrutia is the founder of Voy Media, an adwords company in nyc. He helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales, while pushing down costs. Voy Media thoroughly studies each client, and comes up with tailor-fit solutions to bring about the best results.