Over the last few years, Pinterest has emerged as a popular image search engine where people look for new things. The shift of Pinterest from a social media platform to the search engine is the best thing for the marketers, businesses, bloggers, as well as influencers.

Let us take a closer look at some impressive stats related to Pinterest:

  • 250 million people use Pinterest every month.
  • 39% of people using Pinterest have a household income of more than $75,000 per year.
  • 55% of the engaged pinners on Pinterest are explicitly searching for different products on the site.

Looking at these numbers, we can say that Pinterest users are ready to buy things, and they love to spend money.

And that’s the reason why you need to optimize your pins for better conversions. Whether you are running a business or blog, Pinterest can help you to get targeted traffic for your site.

How to Optimize Pinterest Pins for SEO in 2020

1. Enable rich pins

Have you heard about the rich pins before?

Rich pins are the pins that have your website and the site icon. Rich pins separate your pins from others and users are more likely to save your pin as it looks brand.

In the above image, you can see a rich pin that has a product, product name along with the price of the product.

There are many rich pin types like article pins, recipe pins, product pins, etc. You can choose any of these rich pin types depending on your business.

Here, the essential benefit of the rich pins is that they are more likely to be shared by others.

So, don’t forget to use the rich pins and get more traffic.

2. Verify your website

Pinterest allows you to verify your site. So, if you have a business profile then, you can verify your website easily. Follow the step-by-step process that is given below to verify your website:

Go to the “settings” in the Pinterest then, click on the “Claim” option.

  • Inside the claim, enter your website name. There, you will find a query string.
  • Now, copy that query string.
  • If you have Yoast SEO plugin installed on your website, then, go to the Yoast SEO> Social> Pinterest. There, you will see an empty textbox next to the title “Pinterest Confirmation”. Put the tag or the Pinterest query that you copied previously into that empty textbox.
  • Again, go to the settings of your Pinterest account and click on the claim website button.
  • Pinterest will take one or two days to verify your website, but, in some cases, it verifies your profile instantly.

Now, you might be thinking what the advantage of a verified profile is? A verified profile builds trust among the audience that follows you. And people naturally engage with Pins that are from a verified Pinterest profile (Profile whose website is claimed).

It will take hardly 2 to 3 minutes to get your site verified.

3. Pin consistently and at regular intervals

Do you know the difference between the SEO of Google and Pinterest? For improving your Google SEO, you have to build quality backlinks and get quality articles on your website.

But Pinterest SEO is quite different than Google. Remember more you pin, more exposure your profile will get. That means post at least 3 to 4 times a day and spend more time on Pinterest.

Pinterest loves the users who engage with other profiles, pinners who put content regularly and those who are active on their platform.

You can schedule your pins using the third-party software tools.

4. The booming video

As per the data, by 2022, more than 82% of the web content will be in the video format. If you see the other social media platforms, then, video content is booming everywhere. Whether it is Facebook, Instagram, Twitter videos are getting millions of views per day.

It is a fact that our brain responds to visual content more than the text content. So, considering the trend of videos, it is the right time to boost your Pinterest profile and optimize it correctly for SEO by posting videos.

If someone likes your video on Pinterest, then he or she may share it. And we all know the truth that more shares you get, more the audience will engage with your Pinterest profile.

Posting video content on Pinterest is very simple. If you don’t have your video then, you can share other people’s YouTube videos on it. It is recommended to post the videos in the square format.

The most shared videos on Pinterest are funny videos, exercise videos or cooking videos.

5. Optimize your Pinterest pins and pin description

In this point, we will first talk about optimizing your pins and then, the pin description.

While posting image or graphic on Pinterest consider first the image size. The best image size for Pinterest is 735 x 1102 pixels. Images of these sizes are more suitable for the Pinterest algorithm.

Another factor that you have to consider here is changing the name of the image. Set the pin title as the name of your image that you are going to post on the Pinterest.

These two factors play an essential role in optimizing your pins.

Now, let us talk about how to optimize the pin description.

You must be descriptive about the image that you are posting. So, add related keywords, long tail keywords in the description of your pin. Do you know about the hashtags?

Well, hashtags are more famous on Instagram. But, in these days, the trend of the hashtags is also rising on Pinterest. Considering this, you can also add different hashtags related to your image in the description to get more boost.

The number of hashtags can’t be estimated, but 4 to 6 hashtags related to your pin must be in the description.

6. The quality of the Pinterest images

The quality of your representation plays a crucial role in Pinterest SEO. Make sure the graphics or the image that is going to post on Pinterest is of high-quality.

If you are not creating attractive graphics then, we recommend you to outsource this work on the website like Fiverr, UpWork, etc.

The more beautiful an image, the more reach and engagement it gets on Pinterest. You may be wondering about what to post a picture or graphic?

Graphics like how to lose weight, weight loss in 5 steps are getting a fantastic reach. So, it is beneficial for you to make graphics on the “how to topics” related to your niche.

7. Pinterest boards

The last strategy in our list is Pinterest boards. Give your Pinterest board a proper title and description. Also, ensure that your board is searchable. Turn on the searchable board option to make your Pinterest board visible on the other people’s feed.

You must join the group boards in your niche. Have you used the viralcontentbee.com? If not, then, start using it as it promotes your Pinterest pins, without changing any fees.

The Bottom Line

Thus, we just discussed various ways to optimize your pins. We hope that you will follow all the tips that are mentioned above to increase your followers and for getting more engagement.

Let us know in the comments what are your results after implementing the above strategies.